Category Archives: Fashion

Academy of Art University Combines Cultural Designs for NYFW

Diversity in life and in design are key to this year’s Academy of Art University fashion graduates chosen for the New York Fashion Week. The students who attended the 88-year-old Art University in San Francisco fused their ethos into their fabrics and created a combination of designs that match their minds and souls. Each design represented a statement of self-awareness.

The fabrics were as diverse as the students. These delights included patent leather, recycled rubber bike tubes, knitwear, denim, vinyl, PVC, lightweight wool, lambskin, cashmere, brocades, jersey and wool. But, the embroidery, color contrasts, knitting with ends of prayer flags, and landscape photography, naturally and honestly enhanced these individual creations.

The Academy of Art University specializes in nurturing imaginations that allow students to use their talent beyond the fabric and design. Each student identified their culture and ethos within each design. For example, Ryan Yu’s space-age black and white designs of patent leather, jersey and wool follow his philosophy of leaving the darkness to embrace the light. Meanwhile, Saya Shen digitally transferred her own photographs, of snow covered Hokkaido along with San Francisco’s rolling hills, trees and ocean waves on to her fabrics capturing all her passions. Jelly Shan traveled to northwestern China where she encountered religious temples that brought her peace and joy. Her creations combine the sense of high towered temples knit with flowing prayer flags using soft colors.

The tradition of art and design started by Richard S. Stephens in 1929 continues with his granddaughter Elisa Stephens, who took over from her own father in 1992. Her tutelage has increased enrollment from 2,000 to 18,000. The Art Institute became fully accredited in 2007 by the Western Association of Schools and Colleges. It offers associate degrees along with undergraduate and graduate fine art degrees. The tradition of inspiring and nurturing imaginations was evident in the NYFW 2017 show.

 

“Fabletics – Beating the Competition”

It is no secret that Amazon is a major player in the online marketplace and within the area of fashion, it dominates by 20 percent…Therefore, it is a surprise when the actress, Kate Hudson introduces her “activewear” brand Fabletics and sees growth of $250 million just over three years.

 

Fabletics is a subscription-based company that customizes the customers’ clothing to the personal questions they are asked on a lifestyle quiz. Each month they pay a membership fee to receive apparel based on how they answered the quiz, so the items are specific to the shopper’s needs.

 

With this VIP service, the customer never pays full price for the athletic products and they receive free shipping as well. Of course, if you ever want to unsubscribe to the service, it is as easy as making a call.

 

While many retail stores are closing, Kate Hudson’s Fabletics brand seems to be growing stronger with the online business coupled with the brick and mortar stores nationwide, with plans to open more in the next three to five years.

 

Why is Fabletics succeeding? Business experts suggest it is because Kate and her business partners are using the “reverse showroom” method.

 

While the traditional model is to try to entice people who might or might not buy into your business, Hudson and her associates use social media to gather a variety of data including the customer’s preferences, demographics, opinions and their real time shopping habits. All this information helps the company to stock what is appropriate for each individual offline store, so when the customers browse, the items they like are already in place for them to purchase.

 

This whole procedure provides a smooth transition for the consumer.

 

Statistics show 30-50 percent of them are already subscribers when they enter the offline Fabletics stores and 25 percent will sign up for the benefits of the deep discount the membership offers, in the store.

 

Although this reverse showroom process is not novel, with companies like Apple and Bonobos practicing these techniques for a while, this is new in the terms of applying it to the area of fashion.

 

Fabletics is very competitive when it comes to what their brand represents. They are offering women’s quality clothing that is empowering as well as affordable.

 

When you compare it to other workout clothing, you will see they are expensive and not on the same level with Kate Hudson’s Fabletics wear.

 

To learn more about all the great gear Fabletics has to offer you, feel free to take their quick Lifestyle Quiz to discover the perfect fit to enhance your workout.

Black Friday week is still going strong! Shop the sale in stores and online. (Link in bio)

A photo posted by @fabletics on

How Kate Hudson Made Fabletics a Success

Contrary to how the media makes it seems, establishing a new business is still incredibly difficult. It has gotten easier to open a new business but with all the e-commerce market being flooded with millions of new online stores, success is a low possibility.

Even more difficult is succeeding in today’s fashion industry. Fashion has always been a difficult industry, but with Amazon controlling 20 percent of the fashion e-commerce market, succeeding in fashion is increasingly harder. Despite the odds, Kate Hudson is doing that very thing; growing a $250 million business in the first three years of operation.

Kate Hudson is a world-renowned actress and fashion icon. She’s always been known for her beauty and her healthy balance of diet and exercise. As society’s focus shifts toward healthier decisions, celebrities like Kate Hudson get more attention. Kate Hudson’s always taken pride in her fitness but noticed a lack of fashionable workout clothing.

When the opportunity presented itself, Kate Hudson launched Fabletics as part of the ‘activewear’ movement. Activewear is the correlation between exercise attire and casual wear. Popular among millennials, activewear is the biggest trend in fashion. Fabletics is the only brand creating stylish outfits that the common person can afford.

Since the company’s launch, Fabletic’s success in the e-commerce market led to the decision to open some physical stores. While physical stores are vastly different from running a website, Fabletics has had no problem adjusting to the different market. Currently, Fabletics has 16 stores nationwide and plans on adding more by the end of next year.

Fabletic’s success in retail is due to its “reverse showrooming” technique. Fabletic’s stores welcome offline browsing by hosting events and other activities. Each store uses its particular results to better stock its inventory with items that local members are more likely to buy.

As Fabletics grows in popularity, the number of online reviews increases. While other brands that promote themselves as customer-focused are shredded by reviews, Fabletics is actually keeping its head above water. In particular, a non-sponsored reviewer’s opinion of Fabletics has gotten a lot of attention.

According to her, Fabletics is actually worth the money members spend. She was surprised by the variety of styles Fabletics has; everything from simple tanks to sheer fabrics. Anyone interested in Fabletics can start by taking a lifestyle quiz.

Black Friday week is still going strong! Shop the sale in stores and online. (Link in bio)

A photo posted by @fabletics on

Wengie’s Back To School Hacks Fun, Fashionable and Easy!

Wengie’s back to school hacks vlog was full of unusual and useful life improvements. She takes ordinary school supplies and necessities and transforms them into something more individualized. With her bubbly personality and cheerful organizing designs I almost look forward to going back to school!

Wengie demonstrates quick hacks to make life better, or at least more fun. Ombre and rainbow highlighters really make study notes more attractive, and they captivate your attention so much more. After all, isn’t that the point or highlighting your text?

Instead of spending money on new pens and pencils that look like everyone else’s, Wengie had quick and easy hacks to make your existing writing tools exceptional. Her techniques are easy but effective. Life hacks should be easy and creative, or else you might as well do things the same way everyone else does.

To go with your improved pencils, Wengie upgrades your portable, messy pencil sharpener by packing it into a container that will eliminate pencil shavings in your books or desk. Glue the sharpener into an empty Tic-Tac box, or create a mini Starbucks cup for extra style. No more messy shaving when you try this hack!

My favorite hack was probably the easiest one. Simply by bending ordinary paper clips, your clip now forms a heart shape on everything you clip together. She showed a row of paper clips marching charmingly across the top of a folder. They looked so cute, and they were ready to jump into action to clip together anything that was untidy.

With washi tape, chalkboard paint and glitter, Wengie creates school supplies that are fashionable and useful. A chalk board painted binder was the most difficult project, but even that could be finished in an afternoon. Then you have a binder that can be used to write notes for the forgetful and erase them again when you’ve finished the project. Cute, useful and environmentally aware projects are really a great choice.

In just about twelve minutes Wengie shared twelve interesting, innovative projects that really can be done by the average person. Cheerful dialog and cute cats add to the engaging presentation. Wengie creates a wonderful online style guide that is reproducible by any viewer.