Category Archives: Fashion

How Kate Hudson Made Fabletics a Success

Contrary to how the media makes it seems, establishing a new business is still incredibly difficult. It has gotten easier to open a new business but with all the e-commerce market being flooded with millions of new online stores, success is a low possibility.

Even more difficult is succeeding in today’s fashion industry. Fashion has always been a difficult industry, but with Amazon controlling 20 percent of the fashion e-commerce market, succeeding in fashion is increasingly harder. Despite the odds, Kate Hudson is doing that very thing; growing a $250 million business in the first three years of operation.

Kate Hudson is a world-renowned actress and fashion icon. She’s always been known for her beauty and her healthy balance of diet and exercise. As society’s focus shifts toward healthier decisions, celebrities like Kate Hudson get more attention. Kate Hudson’s always taken pride in her fitness but noticed a lack of fashionable workout clothing.

When the opportunity presented itself, Kate Hudson launched Fabletics as part of the ‘activewear’ movement. Activewear is the correlation between exercise attire and casual wear. Popular among millennials, activewear is the biggest trend in fashion. Fabletics is the only brand creating stylish outfits that the common person can afford.

Since the company’s launch, Fabletic’s success in the e-commerce market led to the decision to open some physical stores. While physical stores are vastly different from running a website, Fabletics has had no problem adjusting to the different market. Currently, Fabletics has 16 stores nationwide and plans on adding more by the end of next year.

Fabletic’s success in retail is due to its “reverse showrooming” technique. Fabletic’s stores welcome offline browsing by hosting events and other activities. Each store uses its particular results to better stock its inventory with items that local members are more likely to buy.

As Fabletics grows in popularity, the number of online reviews increases. While other brands that promote themselves as customer-focused are shredded by reviews, Fabletics is actually keeping its head above water. In particular, a non-sponsored reviewer’s opinion of Fabletics has gotten a lot of attention.

According to her, Fabletics is actually worth the money members spend. She was surprised by the variety of styles Fabletics has; everything from simple tanks to sheer fabrics. Anyone interested in Fabletics can start by taking a lifestyle quiz.

Black Friday week is still going strong! Shop the sale in stores and online. (Link in bio)

A photo posted by @fabletics on

Wengie’s Back To School Hacks Fun, Fashionable and Easy!

Wengie’s back to school hacks vlog was full of unusual and useful life improvements. She takes ordinary school supplies and necessities and transforms them into something more individualized. With her bubbly personality and cheerful organizing designs I almost look forward to going back to school!

Wengie demonstrates quick hacks to make life better, or at least more fun. Ombre and rainbow highlighters really make study notes more attractive, and they captivate your attention so much more. After all, isn’t that the point or highlighting your text?

Instead of spending money on new pens and pencils that look like everyone else’s, Wengie had quick and easy hacks to make your existing writing tools exceptional. Her techniques are easy but effective. Life hacks should be easy and creative, or else you might as well do things the same way everyone else does.

To go with your improved pencils, Wengie upgrades your portable, messy pencil sharpener by packing it into a container that will eliminate pencil shavings in your books or desk. Glue the sharpener into an empty Tic-Tac box, or create a mini Starbucks cup for extra style. No more messy shaving when you try this hack!

My favorite hack was probably the easiest one. Simply by bending ordinary paper clips, your clip now forms a heart shape on everything you clip together. She showed a row of paper clips marching charmingly across the top of a folder. They looked so cute, and they were ready to jump into action to clip together anything that was untidy.

With washi tape, chalkboard paint and glitter, Wengie creates school supplies that are fashionable and useful. A chalk board painted binder was the most difficult project, but even that could be finished in an afternoon. Then you have a binder that can be used to write notes for the forgetful and erase them again when you’ve finished the project. Cute, useful and environmentally aware projects are really a great choice.

In just about twelve minutes Wengie shared twelve interesting, innovative projects that really can be done by the average person. Cheerful dialog and cute cats add to the engaging presentation. Wengie creates a wonderful online style guide that is reproducible by any viewer.