Honey Birdette Is Much More Than A Lingerie Brand

Honey Birdette is an Australian lingerie brand that is quickly expanding to accommodate consumer desire for their products. Eloise Monaghan launched Honey Birdette in 2006 and since then it has drastically grown. The are continuing to expand in the UK but after noticing an increase of sales to US customers are also planning on opening stores in the states. By the end of 2018, there are plans for 40 stores to open up around UK. Now in total, there are 55 stores between the UK and Australian locations, with hopes of expanding into other parts of Europe and the United States soon.

Honey Birdette was created with the hopes of bringing sensuality into the bedroom. After noticing that there was a lack of provocative lingerie, founder Eloise Monaghan set out to change that. Honey Birdette is focused on adding pleasure to the bedroom in many different forms. These forms range from lingerie to toys and an array of other items to spice up anyone’s bedroom life. Every item is created at their headquarters with Eloise Monaghan right there. She wants to create items for everyone, from delicate lingerie wearers to people who enjoy the darker side of lingerie.

As the store goes, image is very important. Walking into a Honey Birdette store is an experience withing itself. Patrons can expect champagne, luxurious furnishing, and an overall atmosphere that displays a sensual and flirty feeling. The workers, who are referred to as “Honeys,” are also a key part of the experience of the store. Unlike other stores where workers often lack emotions or are not good at interacting with customers, Honeys are all about interacting with customers for a fun experience. They are passionate about promoting empowerment in women while creating a playful atmosphere where everyone can feel comfortable and also have fun.

Unlike other lingerie brands, Honey Birdette is more focused on the entire experience than just the lingerie itself. This is something that most brands neglect. Not to mention, the lingerie itself is exquisite and ranges to meet many different tastes. With all this said, it’s no wonder that Honey Birdette is expanding so fast.

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